Transformer: The Bridegroom Stripped Bare ALEXANDER MCQUEEN, 2002

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“The Bridegroom Stripped Bare shows Alexander McQueen at his exuberant best as he transforms a bridegroom into a bride in a frenzy of cutting, ripping, painting and gaffer-taping. McQueen is famous for his cutting and draping skills, often working directly on a garment while a model is wearing it. This film offers a rare glimpse of the designer at work, in what is usually an unseen, intense and private act. It is just one of sixteen performances in the Transformer series, filmed and broadcast live over a two-day period. Fascinated by the idea of transformation and the power of the transformative act, Nick Knight extended an invitation to friends and colleagues including Erin O’Connor, Juergen Teller, Katy England and Bobby Gillespie to devise and be filmed in an act of transformation that held personal significancefor them. While some performances were lighthearted, others provided meaningful insight into the different creative processes at play. This was the first fashion shoot to be broadcast live via webcam, revealing the working methodologies that underpin contemporary fashion image-making in real time. SHOWstudio.com’s viewers were invited to e-mail live questions to ‘interview’ the team of creatives on set about their ideas, motivations and progress, creating a two-way dialogue between the event and its audience. Each performance was recorded in Polaroid stills, video footage and via webcam, allowing every aspect to be witnessed, during and after the event.” – ShowStudio

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